Appalachian grandmothers, known for their slow-cooked, all-day turkey traditions, may just be rolling in their graves as Butterball introduces its new Cook from Frozen Premium Whole Turkey.
The Butterball’s Frozen Turkey promises no thawing, mess, or neck giblets to fuss over; this turkey goes straight from freezer to oven. With just two simple steps—unwrap and roast—hosts can now skip the stress and still present a golden-brown centerpiece. The innovative product is designed for both first-time and seasoned Thanksgiving cooks.
“We wanted to eliminate the intimidation of preparing a whole turkey,” said Michelle Lieszkovszky, Butterball’s head of innovation. “The Cook from Frozen makes it easy to focus on what really matters—spending time with loved ones.”
While convenience is the name of the game, Butterball ensures its turkey still delivers on flavor and tenderness, thanks to a special brine that keeps it moist throughout cooking. Just be sure not to fry this turkey unless you’re prepared to set off the fire alarms!
Available at select grocery stores like Kroger, Publix, and Walmart, Butterball’s Frozen Turkey aims to make hosting the holidays a breeze, with the hard part (ahem, thawing) left in the past.
So this holiday season, pop that turkey in the oven straight from the freezer—but don’t even think about frying it!