Marketing, retention, and conversions are three areas that you can improve when you put your data to work for you. The most successful businesses in the world are those that can effectively leverage the data at their disposal to convince customers to buy or try their products. Read on to learn how to use data to attract more customers.
Personalization
No one wants to feel like just a cog in a machine. You probably won’t see much success when you send out a generic email blast to everyone on your mailing list. That’s because generic emails feel all-purpose. Instead, use the data you’ve collected from your customers to personalize their experience with your company.
A simple change like using their first name when addressing the email can make customers feel more connected to your business.
Optimize Your Website
A poorly optimized website is enough to convince many people to stay away from your products. After all, why should they believe your products are up to their standards when they can’t even navigate your website?
You can collect data on how your customers access your site and see statistics such as how long they stay on certain pages, when they decide to close the window, and what images they look at the longest. Use that information to tweak your site—when you see multiple customers lingering in a particular place, consider using that area of your site as a location that prompts a purchase.
Customer Retention
Of course, it’s not all about finding new customers. Sometimes the best thing you can do is to ensure that you have a strong base of returning customers instead. Data analytics can help your business in many ways, and one of them is through customer service. Often, there’s no need to have actual employees in service chats when an AI will do the trick.
This means your customers won’t need to wait for an agent to become free, which will help them have a more positive customer service experience.
Now that you know how to use data to attract more customers, start working with a top-tier data analytics platform. With the right tools at your disposal, customers will come to you more than ever before!