You’ve invested time, money, and energy into prepping your booth. But if you don’t promote it online, you’re leaving a ton of visibility on the table. These tips for promoting your trade show booth on social media can help you boost traffic, create buzz, and set your team up for stronger leads. Whether this is your first show or your fiftieth, these strategies give you a clear way to get attention where it matters—before anyone steps onto the floor.
Build Hype Early
Start posting a few weeks ahead of the show. You want people to know where you’ll be and why they should stop by. Share your booth number, what you’re showcasing, and any giveaways or demos you’re doing. Use countdowns or teaser videos to build interest. If you’re launching something new, post a sneak peek. The goal is to get on their radar before they even walk through the doors.
Share Behind-the-Scenes Content
People love getting a glimpse of what’s happening behind the curtain. Snap photos or shoot quick videos while you’re setting up your booth, unpacking boxes, or prepping the team. This shows your audience that your business is active and invested in being there. It also humanizes your brand, which can make attendees more likely to stop by when the doors open.
Use Real-Time Stories and Live Streams
Once the event kicks off, don’t go silent. Share quick, real-time updates through Instagram Stories, Facebook Stories, or even live streams. These tools keep your followers looped in and remind them where to find you. You can show demos, highlight cool visitors, or announce flash giveaways. Tag the event location and use event hashtags to reach attendees scrolling during the show.
Create Shareable Photo Opportunities
If people are snapping pics at your booth, you’re doing it right. Add a clean, branded backdrop or interesting setup that encourages attendees to take photos. You can create a backdrop using a SEG fabric backlit display to maximize exposure. These displays create high-impact visuals with even lighting and an on-brand design, which helps your booth look sharp in photos people want to share.
Engage After the Event Ends
Don’t drop off the radar once the show is over. Post follow-ups thanking visitors, sharing highlights, or showcasing any media coverage you got. If people tagged you in their posts during the show, reshare those to keep the momentum going. This helps keep your booth top of mind for anyone who missed it and builds a stronger presence for future events.
Make the Most Out of Your Next Trade Show
If you want to get the most from your trade show investment, you’ve got to do more than just show up. These tips for promoting your trade show booth on social media help you stay visible before, during, and after the event—so you walk away with more than just a few business cards.